In a major relief for subscribers, MultiChoice has confirmed there will be no DStv price increase in April this year the first time in many years the pay-TV giant has broken its long-standing tradition of annual hikes.
The decision, announced under the leadership of new owner Groupe Canal+, marks a strategic pivot as the company works to reverse years of significant subscriber losses and rebuild customer confidence.
In an interview with TechCentral, MultiChoice Group CEO David Mignot stated clearly: “No, we are not” planning an April increase.
He emphasized that “we are building subscribers, so it’s not the right time to increase pricing,” highlighting the focus on stemming subscriber bleed rather than immediate revenue boosts from fees.
This shift comes after MultiChoice, now controlled by France-based Canal+, faced sharp declines losing millions of subscribers amid economic pressures, competition from streaming services, and previous unpopular price adjustments (including hikes as recent as April 2025 ranging from 2.1% to 7.9% on premium packages).
While the April freeze is confirmed, MultiChoice has cautioned that price changes later in 2026 are not entirely ruled out, particularly if factors like rand volatility impact costs.
The move is widely seen as a “big win” for DStv customers in South Africa, who have long criticized the predictable April increases.
It aligns with Canal+’s broader strategy to stabilize the business, including recent efforts like decoder price cuts and added features to make subscriptions more appealing.
Subscribers can expect stability in their bills for now, as MultiChoice prioritizes growth and retention over routine fee rises.
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