Ayo Animashaun, founder of the Headies, has criticised Nigerian artistes who submit their work for Grammy consideration while allegedly ignoring his own awards.
In recent days, several Nigerian artistes, including Davido,
Asake and Adekunle Gold, have entered their projects for the Grammys, hoping to
secure nominations across various categories.
In an Instagram post, Animashaun questioned why the same
artistes eagerly enter foreign awards that “don’t even care about them” yet
“fail to submit entries to the Headies”.
He stressed that the organisers would stand by their
decisions, an apparent reference to the awards’ planned move to Canada, as long
as artistes understood the reasoning and sponsors shared their long-term
vision.
Animashaun acknowledged that criticism was inevitable but
insisted some decisions would only be appreciated in hindsight, once their
value became clear.
“Tom, Dick and Harry will submit entries to foreign award
bodies that don’t even care about them and proudly post about it. But these
same people won’t submit their entries to the Headies, yet they’ll complain
about not being nominated. Funny,” he wrote.
“As long as those who benefit from what we do understand and
appreciate it, the artistes understand why taking The Headies to the moon
sometimes is the right move, and our sponsors see the vision, we can stand
firmly by our decisions.
“Everyone is entitled to an opinion, but not every opinion
carries equal weight. Posterity will be kind to those who see possibilities
before they become obvious.”
The 18th edition of The Headies, originally scheduled for
Toronto, Canada, on October 23, 2026, was recently postponed to April 10 and
11, 2027.
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