Nana Akua Addo has denied allegations of creative theft made
against her by fashion brand ALmée Couture.
The cathedral-inspired outfit was one of the standout looks
at the 12th Africa Magic Viewers’ Choice Awards (AMVCA), held on Saturday at
Eko Hotel and Suites in Lagos.
In an recent Instagram
post, the German-born Ghanaian actress explained that she had initially
reached out to the fashion brand to create the outfit, but the collaboration
didn’t go through following disagreements over how her vision would be
executed.
“I’ve seen a lot of misinformation surrounding my recent
AMVCA outfit, ‘Cathedral’. I reached out to @almee.lii for the outfit and
shared my ideas, explaining exactly how I wanted it executed,” she wrote
“However, you said you were unwilling to create it the way I
envisioned because of how detailed my concept was. After a refund was made, I
moved on and had another designer bring the idea to life.”
Addo insisted that the creative direction behind the outfit
was entirely her own, questioning why the design was now being presented as the
fashion house’s intellectual property.
“So how exactly does it suddenly become your creation? The
entire concept and creative direction came from me,” she added.
Her response followed claims by ALmée Couture that the
actress had used the design originally developed by the fashion brand without
giving credit.
In a statement shared on
Instagram, the fashion house said the project began after Addo approached them
with inspiration drawn from Germany’s Cologne Cathedral.
In a statement shared on Instagram, the fashion house said
the project began after Addo approached them with inspiration drawn from
Germany’s Cologne Cathedral.
Although the cathedral theme came from the actress, the
brand said the final artistic interpretation, sketch, silhouette, and
structural detailing were developed by its own creative team.
“We usually avoid speaking publicly about private creative
matters, but due to the confusion surrounding this design, we believe it is
necessary to offer clarification,” the statement reads.
“The client shared a cathedral-inspired concept with us,
which served only as the foundation of the discussion. From there, ALmée
Couture developed the final artistic vision, original sketch, silhouette,
structural detailing, couture direction, and overall execution of the design.”
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