J Hus, the British-Gambian rapper, has unveiled the highly anticipated music video for ‘Gold’, his collaboration with Afrobeats superstar Asake.
Produced by P2J, the track was released on Thursday,
accompanied by a visually arresting black-and-white cinematic experience, which
was delivered on Monday.
The nearly four-minute video opens with Asake delivering his
signature Yoruba-infused verses, blending traditional influences with
contemporary flair.
The scene then transitions to J Hus, who performs surrounded
by multiple imitations of himself — a creative metaphor for self-reflection and
dominance in the rap game.
Shot entirely in monochrome, the video amplifies the song’s
themes of luxury, resilience, and unshakable ambition.
The stark contrast of shadows and light adds a dramatic
edge, reinforcing the track’s confident lyrics about success and perseverance.
In ‘Gold’, both artistes flaunt their hard-earned success,
with J Hus and Asake trading bars about wealth, loyalty, and staying true to
their roots.
“Every ring I’m wearing is gold/ They’re calling me Gaddafi/
Don’t bend, don’t break, don’t fold/ It’s a bad boy gangsta party/ All my
niggas’ sticking to the code/ You get a Rolliew, AP, Carti’/ Dem boys say
they’re really on road, how comes I see them hardly,” they sing.
J Hus rose to prominence in 2015 with his hit song ‘Dem Boy
Paigon’. Since then, he has continued to release chart-topping tracks such as
‘Did You See’, ‘Must Be’, and ‘Play Play’.
His talent and artistry have earned him recognition and
acclaim in the music industry.
Born Ahmed Ololade, Asake rose to fame in 2020 with his hit
song ‘Lady’. The Afrobeats sensation was nominated for this year’s Grammy
Awards in the ‘Best African Music Performance’ category. He, however, lost the
category to colleague Tems.
Watch the video below:
DOWNLOAD: ‘GOLD’ BY J HUS AND ASAKE
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