Facebook is partnering with filmmaker Funke Akindele for the London and Lagos premieres of her new film ‘The Four’.
According to a statement released on Thursday, the
partnership celebrates Nigerian storytelling and the creators and communities
helping it reach audiences around the world.
The statement said Facebook will support the film’s world
premiere in London and its homecoming premiere in Lagos, with experiences that
bring creators, celebrities and audiences together.
It added that the partnership will showcase how Facebook
helps storytellers connect with fans and build communities around the cultural
moments they care about, from film premieres to everyday fandom.
“Facebook has always been about connecting people, and our
partnership with Funke Akindele brings that to life through film,” said
Oluwasola Obagbemi, head of communications, Sub-Saharan Africa, Meta.
“Creators on Facebook can reach a global audience, build
real connections with their fans and earn money from the original content they
share.
“Through our partnership around The Four premieres in London
and Lagos, we’re celebrating the creators shaping culture, and helping more
creators who share original and engaging content on Facebook to succeed.”
For Akindele, whose career spans acting, producing and
directing, the partnership celebrates the audiences who have supported her
journey.
“African cinema has always had beautiful stories for the
world to enjoy, and it’s exciting to have Facebook as a partner in bringing
these stories to even more audiences globally,” she said.
‘The Four’ is set to premiere in cinemas on December 11.
Described as an emotionally charged drama, the film explores
themes of friendship, motherhood, resilience, and the quiet strength of
ordinary women.
Set between the Odu community and the city, the story
follows Esosa and three loyal friends as they fight to secure the future of a
young man they love, a journey that puts their courage, faith, and loyalty to
the test.
The cast includes Akindele alongside Bisola Aiyeola, Chioma
Akpotha, Richard Mofe-Damijo, Timini Egbuson, Lateef Adedimeji, Ali Nuhu, Uzor
Arukwe, Ronke Oshodi Oke, Antar Laniyan, and Wunmi Toriola.
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