Bokku Mart, a Nigerian retail chain, has come under intense fire online after an advertisement featuring influencer Defolah was accused of promoting ethnic prejudice.
The controversial video, which has since been taken down,
showed Defolah comparing the store’s prices with those in open-air markets
while making remarks many Nigerians found offensive.
“So you mean I can get beans and garri Ijebu at Bokku
without any Omo Igbo cheating me?” she said in the clip.
“It’s so relaxing to shop without someone pulling you from
the left and right, shouting my colour.”
The comments sparked widespread outrage across social media,
with critics accusing Bokku of endorsing ethnic stereotypes and disrespecting
the Igbo community.
In response to the uproar, Defolah publicly apologised,
clarifying that her statement was not meant to demean any ethnic group.
“I sincerely apologise. It was never my intention to promote any form of tribal bias or disrespect to the Igbo people,” she said.
I am deeply sorry for my words and I have definitely learned from this. pic.twitter.com/RWXEDECuR1
— Defolah_Bby (@DefolahBby) October 28, 2025
However, the apology has done little to quell the backlash,
as many Nigerians continue to call for a boycott of Bokku Mart and demand
accountability from the brand.
See reactions below:
Most brands deliberately ignite controversy to gain visibility. I bet folks at Bokku are cheering behind the scenes right now. It worked. The vid has achieved its aim; people who didn't know the brand before now will.
— okey anya (@realOkeyAnya) October 28, 2025
The ball is now in the court of the Igbos to make sure Bokku…
"You mean I can get beans and garri at Bokku without any omo Igbo cheating me?"
— Bimbola Royale 🇳🇬🏴 (@bimbolaroyale) October 28, 2025
The irony of this disgraceful statement is that beans and garri are mostly sold by Yoruba women in the open market.
I hope they aren't expecting "omo Igbo" to spend their hard earned money in Bokku… https://t.co/Ph91i6KGEt
The now deleted video posted by Bokku Mart:
— Dera (@HeDontMakeNoise) October 28, 2025
"I can get garri Ijebu at Bokku without any Omo Igbo cheating me"
Na Omo Igbo dey manufacture or sell garri Ijebu??? pic.twitter.com/Yd1C1M7Nfs
Ndi Igbo, shop at Ebeano Supermarket.
— The General Snow 🇨🇮 (@GeneralSnow_) October 28, 2025
They won’t call you cheats or thieves , maka na Nke’a bu Nke Anyi!
Boycott Bokku till forever! pic.twitter.com/t3wUohWqmb
I visit bokku alot, in two weeks i have visited bokku more than 5 times because their prices are good but seeing the ad they just posted, moving forward! i will boycott @bokkumart until they apologize for that ad.
— Vathexa (@monark__23) October 28, 2025
See video below.👇🏾 pic.twitter.com/VZznClITNn
Ndi Igbo let us teach Bokku that Nke anyi bu Nke anyi since their foundation is hatred for Igbos, we must all boycott Bokku for Ebeano, let us make them know that we can hate Yorubas but we chose not to. pic.twitter.com/8bg0AasoY9
— Okeba (@OkechukwuJ26045) October 29, 2025
Dear Umu Igbo worldwide, please don’t ever Patronize Bokku Mart @bokkumart .
— The General Snow 🇨🇮 (@GeneralSnow_) October 28, 2025
They are profiling us as cheats,criminals.
As Nwa afor, spread this message and hold this malice till they do video apology. pic.twitter.com/d8S1eXR6i5
Click to signup for FREE news updates, latest information and hottest gists everydaySo, the @bokkumart media team created an Ad labelling Igbos as “cheaters.”
— Obiasogu David (@afrisagacity) October 28, 2025
The Ad is clearly a “negativity campaign” experiment, wherein the Bokku team attempted to exploit the surging tribal bigotry trend to draw attention to their godforsaken products, hoping benefit from the… pic.twitter.com/MZ42WfE5xQ
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