9mobile, Nigeria’s telecommunications company, has rebranded
to T2.
The unveiling took place on Friday at the Eko Convention
Centre in Lagos.
Speaking at the event, Femi Banigbe, chief executive officer
(CEO) of Emerging Markets Telecommunication Services Limited (EMTS), described
the rebrand as “the beginning of a bold new chapter” for the company.
“This is not just a brand unveiling, it is the beginning of
a bold new chapter in our history. It is a declaration that we are no longer
who we were, but we are becoming something greater. We are becoming something
more ambitious,” Gbadegbe said.
He said the transformation goes beyond a new logo or
tagline, representing instead a renewed mission and promise to customers.
The CEO noted that technology is now an integral part of
business, culture and human connection, and that Nigerians are increasingly
demanding speed, access, and relevance.
“We see it in the rising tide of the youth, we see it in the
entrepreneurs that are all over the place across our nation, in the boldness of
our startup ecosystem, in the resilience of our SMEs, in the desires of our
families to stay connected, to stay informed and to stay entertained anytime
and anywhere,” he said.
The EMTS boss stressed that to remain relevant, the company
must evolve radically and pragmatically, reimagining how it does business.
He added that the brand is “proudly Nigerian” and built on
the spirit of resilience and tenacity that defines the country.
“In the face of overwhelming odds, our people, the Nigerian
people, we have shown a spirit of resilience and of tenacity that continues to
inspire the world,” he said.
Gbadegbe said the company has weathered difficult times and
experienced setbacks, but just like Nigeria, it consistently returns stronger
and more resilient.
The CEO said the company will always come back with renewed
focus and determination to tackle the challenges of its market.
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