Popular dancer, choreographer, author and entrepreneur, Kafayat Shafau, aka Kaffy, has commemorated 25 years of being in the creative industry by launching Kaffy Incorporated, a multi-platform company aimed at bridging structural gaps in Nigeria’s creative and wellness sectors.
Speaking at a press event in Lagos, Kaffy announced the formation of Kaffy Kreative Agency and her personal brand, I Am Kaffy, under the new corporate umbrella. The move, she said, is about building sustainable business platforms for creative talents who have historically lacked such opportunities.
“I’ve built this for 25 years from personal funding. Imagine what we could do with real backing. This is an investable vision.”
She added that the agency will provide a suite of services, including choreography, talent management, project execution, and corporate engagements, while also training and employing young talents at competitive wages.
Speaking on the importance of setting standards, she said, “Let’s say 15 years ago, I was collecting N500,000 for choreography. I don’t collect 500,000 anymore. But for a young person starting now, N500,000 is a good pay to start with. But if I didn’t collect N500,000, it would be difficult for someone to charge that.”
She also stated that her agency doubles as a job-matching and representation platform offering real-time job opportunities and contract support.
Her upcoming wellness event, Transform with Kaffy, will debut on August 9, focusing on holistic transformation and personal growth.
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