Tiwa Savage says she “shamelessly” asked Don Jazzy, music producer and founder of Mavin Records, to sign her after he launched the label.
Speaking in a recent interview on Afrobeats Intelligence,
Savage recalled how she made the request following her earlier rejection during
the Mo’Hits era.
“When Don Jazzy started Mavin, I went to him and I said ‘Can
you sign me now? Because you didn’t sign me in Mo Hits before’,” she said.
“He was just like, ‘You know what? I don’t have a first
lady’. I asked him again shamelessly. And he just said yes.”
Savage described her time at Mavin as one marked by deep
camaraderie and emotional support, which she now misses.
The 45-year-old singer said: “Who you sign to is very
important. And I didn’t appreciate it until after I left.”
“Mavin still is like family. So if there’s something that’s
going on online or whatever, I would run to Jazzy’s room and we will all come
together and talk about it. If I have to cry, I do that and we’ll get through
it,” she said.
“Being with a label, they don’t really care about your
personal stuff, so I can’t really go to the Empire office and talk. I miss that
part of it.”
Savage joined Mavin Records in 2012 and was one of the
label’s leading artistes.
In May 2019, she exited Mavin and signed a global recording
deal with Universal Music Group.
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