A federal high court sitting in Abuja has granted leave to
the Advertising Regulatory Council of Nigeria (ARCON) to serve a writ of
summons on Meta Platforms Incorporated, owners of Facebook, Instagram and
WhatsApp platforms.
The court granted the application in ARCON’s N30 billion
suit pending against the company.
The order allows the writ to be served at Meta’s corporate
headquarters in the United States.
In October 2022, ARCON sued Meta and its agent, AT3
Resources Limited, for showing
unapproved advertisements to the Nigerian audience.
The regulatory body is seeking a declaration “that the
continued publication and exposure of various advertisements directed at the
Nigerian market through Facebook and Instagram platforms by Meta Platforms
Incorporated without ensuring same are vetted and approved before exposure is
illegal, unlawful and a violation of the extant advertising law in Nigeria”.
The agency said the continued exposure of the “unvetted”
adverts has led to a “loss of revenue to the federal government”.
The advertising council is seeking an order of perpetual
injunction restraining the defendants, their privies, agents, servants and
associates from publishing any advertising or marketing communications
materials without recourse to ARCON in line with the country’s advertising law.
ARCON is also seeking a N30 billion sanction for the
continued violation of Nigeria’s advertising laws and for loss of revenue.
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