Network marketing and how to succeed in it: tips from Lectera experts


Network marketing is a way of promoting goods from the manufacturer to the buyer without an intermediary. In this case, the sale of goods is carried out by the company's distributor, who buys products at one cost and sells them at another. The agent earns money on the difference between the costs and bonuses for participating in the company development. To explain more about this business, we asked the experts of the Lectera educational platform for help. So, how do you become successful in network marketing?

How to be successful in network marketing: a guide by Lectera

Firstly, learn basic marketing tools

In network marketing, you can develop a promotion plan for products that you purchase from the manufacturer. In fact, it is no different from a business. If you consider yourself a born marketer and know how to sell any product, you will easily navigate network marketing. 

You can run a page on Instagram or Facebook, talk about products and their benefits online, take photos of new products and film TikToks about them. Lectera’s marketing courses will teach you the basic tools you'll need to build your network empire and sell more products. Moreover, almost all Lectera courses are free, which is why you should hurry to book your spot – choose the courses you would like to take right now!

Secondly, learn to negotiate

One of the main levers of earning in network marketing is attracting partners. This is where network marketing differs from one’s own business. A business partner can cause your losses, but a partner in a network business will only bring you money. Learn how to select people who will be a real help for your business success in the “Digital Recruiting. Launch and Development of MLM Business” course from the Lectera educational platform. There you will find an hour of video lessons and 13 additional materials that will help you hone your recruiting skills. No milk-and-water lectures, just practice!

Thirdly, use email marketing

Email marketing is about attracting new customers through newsletters. These can be cold emails (sent to an audience that is not yet familiar with you and your products), or warm emails (sent to those who already know you or your company). You should also personalise the ad text, adding features that engage the audience. You can learn this in Lectera’s “Confident Email Marketing. Client Segmentation and Reactivation” course. It was created specifically for novice marketers who are just discovering their toolkits. It contains video lessons, case studies, templates to practice your skills, and additional materials available to everyone. The course is free, so we recommend signing up for it now – spots are limited.

Are you afraid of failing in network marketing? We are willing to bet you have nothing to worry about. Take “Network Marketing. Comprehensive Programme” from Lectera – it is a full-fledged free 7-course educational programme. It has everything you need to know about how to succeed in network marketing and more. Register now!

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