Paris St Germain’s new attacker,
Lionel Messi, has become the first player to get a fans token.
This was announced in a statement
titled, ‘Paris Saint-Germain concludes first player signing featuring fan
tokens’ by the French club on its website.
The statement revealed that
Lionel Messi’s transfer included a payment in cryptocurrency fan tokens.
The statement read, “In a
world-first for such a high-profile signing, Leo Messi received a large number
of ‘$PSG Fan Tokens’.
“The inclusion of the $PSG Fan
Tokens in the player’s welcome package instantly ties him with millions of
Paris Saint-Germain fans around the world. The move further positions Paris
Saint-Germain as one of the most innovative and avant-garde sports franchises
in the world.
“Token implementation comes as a
great illustration of the way the Club is constantly finding ways to increase and
diversify its revenue streams to continue developing as a global brand.
“In 2018, Paris Saint-Germain
made a pioneering step into the world of blockchain, becoming the first sports
franchise to partner with Socios.com. Since then, Paris Saint-Germain and
Socios.com have been working side by side to capitalize on this new and unique
way to connect the Club with the Fans, and the best is yet to come. For
millions of PSG supporters around the world, Fan Tokens have become a creative
way to engage with the Rouge & Bleu.”
The benefit
“Paris Saint-Germain fans have
been very active on Socios.com, taking advantage of a host of engagement
opportunities on the app. Through $PSG Fan Tokens, fans worldwide get the
opportunity to choose a motivational message on the wall of the dressing room
before a key game, the Goal of the Season, or the winners of the club’s
end-of-season awards. Fans have also experienced unique, personal video calls
from first-team stars via the platform, and even more exciting activations are
planned for the coming weeks and months.
“The hype surrounding the latest
signings in the club’s busy summer transfer window created a huge surge of
interest in $PSG Fan Tokens, with trading volumes exceeding $1.2 billion in the
days preceding the move.”
Why PSG included fans token in Messi’s deal
Marc Armstrong, Chief Partnerships
Officer of Paris Saint-Germain said: “Fully embracing Socios.com and $PSG Fan
Tokens has proved a massive success for the Club. We have been able to engage
with a new global audience, creating a significant digital revenue stream.”
Alexandre Dreyfus, CEO of Chiliz
and Socios.com added, “Paris Saint-Germain are reaping the rewards of their
bold approach and I believe this could be the start of a new trend as Fan
Tokens and Socios.com play an increasingly prominent role across sport at the
very highest level.”
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