Sunderland manager David Moyes has attributed Victor Anichebe's new found form to the love he is enjoying from the club fans.
The Nigerian striker joined the Black Cats on a free transfer in the summer after he was released by West Bromwich Albion at the end of the last campaign.
He has however become a big hit with the Black Cats netting three times in his last two games for the side.
"I think he (Anichebe) needs a lot of love. I think he wants to be respected. He's probably been to a lot of places where he's may be not had that," Moyes told Northernecho.co.uk.
"I've always respected him and he knows that, I think that's why he came to play here. It makes it a lot easier for him.
"He is that sort of boy and I think at the moment the crowd are enjoying him.
"When he's on top of it, he can be just like he is now. He was never quite there in the past, but I think he's had confidence because I think the players like him and he's settled in really well."
Anichebe is expected to be in the starting line-up when Sunderland face Liverpool at Anfield this weekend.