Information, Culture and Tourism Minister Lai Mohammed yesterday urged members of the organised Private Sector (OPS) to partner with the Federal Government for the success of the national re-orientation campaign.
He said the ‘Change Begins With Me’ campaigns was also in the interest of the private sector, stressing that discipline, dignity, integrity and commitment to work ethics will contribute to the devlopment of the sector.
Mohammed, who unveiled the campaigns in Lagos, said the emphasis on punctuality, diligence, anti-corruption in private enterprise and promotion of Made-in-Nigeria products will boost the productive capacity of the private sector and lead to its expansion.
Urging the OPS members to partner with the government to drive the campaigns, the minister said the such synergy will be of mutual benefits to both parties.
Mohammed said the operators can participate as Platinum partners, Gold partners, Diamond partners and Channel partners.
He added: “The campaign will last long through the life of this administration. A Platinum partner will back up the partnership with N200 million. The partner will earn naming and branding rights to the tune of the amount. He will enjoy a reciprocal value of N200 million airtime on the Nigeria Television Authority (NTA), 101 television stations and 46 radio stations between this month (October 2016) and next year’s October. The Gold partner will back it up with N150 million, Diamond N100 million, and Channel N50 million.”
Explaining that the campaign was designed to achieve a paradigm shift, the minister pointed out that new attitudes and values must displace the old ways of doing things to achieve progressive results.
Mohammed added: “Our love for imported goods had deflated our foreign reserves . Our preference for foreign goods have killed our home industries. Mindless corruption has affected the country. If the economy improves and there is no attitudinal change in the areas of discipline and integrity, we will be back to square one.”
The minister said that the ‘Change begins with me’ campaign was targeted at all stakeholders, adding that the leadership have started leading by example.
He stressed: “The President demonstrated leadership when he rejected the purchase of new vehicles, thereby saving N400 million. Government officials now respect traffic rules. Ministers now queue up at the airports and filling stations. The use of force is not the tool to use to achieve the goals of the campaigns. We will use moral persuasion.”
The Director-General of the National Orientation Agency (NOA), Dr. Garuba Abari, noted that Nigeria has been experiencing fundamental changes, adding that the people should be conversant with the motivation and popular benefits of the new order.